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I'm pretty sure Disney will provide R rated films under the 20th Century Fox banner. Yeah a lot of people will know Disney owns it, but there won't be riots in the street because they make R rated movies. People on the whole really aren't that informed, and its a safe bet a lot of people wont know, and those that do probably wont care. Disney's theme parks even have whole areas themed for adults like Downtown Disney or whatever they are calling it these days. Catering to a more adult crowd is not really new for them. Its probably one of the reasons they acquired the film studio. You don't monopolize the market just to not make R movies. There probably wont be as many, sure... but there aren't many R rated flicks to begin with because as Strider said, you can get away with a lot under the PG-13 banner. The only difference between PG-13 and R is nudity and saying fuck more than once. I imagine Star Wars and Marvel get moved to 20th Century either way. Disney can subtlety throw their branding all over the place in every 20th Century. Or they can pretend not to associate with it, while raking in the millions the product make. Kinda like buying a Dodge, Jeep, or Chrysler thinking you're going American, while in reality the Italian company Fiat gets the money.